So… an Englishman, a Canadian, a Dane, and two Americans walked into a bar… (no, this is not the beginning of a bad joke, quite the opposite actually – although the bar was a very virtual one) They hit it off, and as conversation evolved, it emerged that they shared a common passion for a wonderful Old Lady residing in Turin, Italy.
In fact, they soon realised they were all so preoccupied with their passion for Juventus Football Club (as She’s also known), that they devoted a lot of their time writing, talking, and conjuring up images about her individually.
This was all well and good, they agreed whilst patting each other on the back. There was now a lot of great English-language coverage of Juventus out there – if you knew where to look for it…
“But wouldn’t it be magical”, said one of the Americans suddenly, with a look of someone who had just seen a really wonderful and shiny object but not feeling sure quite what to make of it – “if there was ONE PLACE where you could go for all of your Juve needs?”
“I mean”, he said – putting down his virtual bottle in a decisive fashion – “If you didn’t have to go through tons of different sites in Italian and all kinds of other languages to get a REAL update on the latest news, an insightful comment or a nice opinion piece?”
They all nodded in agreement.
“But who would be able to provide all of this great information and insight by themselves”, sighed the Dane (as he was feeling rather depressed and Kierkegaardian that day).
There was a minute of solemn but bewildered silence before, oddly, the unmistakable creaking sound of an old mattress being banged repetitively was heard…
“I know, I know!” shouted the Canadian. “WE KNOW how to do it!”
“You mean… the five of us?”, asked the young Americans as if in one timid but ambitious voice.
“Yes” said the Englishman, composed and unwavering despite the fuss, “Yes, we can do it. ‘Cause we are JuventiKnows!”
“We’re what???” said the others.
And then all hell broke loose…