Nike Football has started a new marketing initiative dubbed “Inside Edge”, a video series where they interview players, coaches, and trainers regarding their club’s training techniques and philosophies. According to Nike:
Nike Football presents Inside Edge – pre-season with the world’s top clubs. Exclusive behind-the-scenes access to the pre-seasons of elite football clubs. Get a head start for the upcoming season. Get your Inside Edge.
After profiling Manchester United, FC Barcelona, Club América and Arsenal, it is now time for the Bianconeri to go under the microscope.
The videos are very interesting and it’s great to get behind-the-scenes insight into the pre-season training routine for Juventus. From how the players talk about his training regime, I think it’s pretty clear that Conte has already made a significant impact on the lads in the few weeks he’s been with the club. If you find any more of the videos from Nike, be sure to include links in the comments section and I’ll update this post & embed them below.
To visit the Nike Inside Edge website, click here.